Amazon Prime Day comes but once per year, so as your friendly beauty editors, we take it as our responsibility to locate the best deals in everything from skincare to hair products. Because the truth is Prime Day is a little bit overwhelming. From the flash deals that have limited quantities to the true breadth of categories (we could spend half a day browsing the best discounts on supplements alone), it can be easy to want to skip the whole shebang. But the truth is, the discounts are actually substantial, and when it comes to beauty products you’re going to be buying eventually anyway, it makes sense to take advantage. That’s where we come in. Yours truly received a truly massive excel sheet ahead of the sale of every single deal, and I whittled it down to the 25 picks that our editors actually believe in. P.S. if you want even more expert picks, make sure to check out what a derm, makeup artist, and facialist have in their Amazon carts. From the lash serum that is “very rarely this cheap” to the cult-favorite serum from South Korea that is temporarily under $20, scroll on for an expert’s take on what to buy.