Marketing guru Siimon Reynolds has slammed the Morrison government’s vaccination campaign as boring. He needs to give it his best shot.
The Sydney advertising guru Siimon Reynolds isn’t everyone’s cup of tea, especially since he inserted an extra “I” into his first name (like the S in Sussan Ley) for numerology reasons — an affectation which gave Siimon, creator of the knock ’em over like bowling pins HIV/AIDS scare campaign of the 1980s, that all important brand differentiation. Pretentious? Moi?
But Reynolds hit the nail on the head when he said you “can’t bore people into action” — a comment he has made on the federal government’s new band-aid-on-the-arm COVID-19 campaign to get people up and out to be vaccinated.
To be honest you didn’t need him to tell you that the sight of a dozen band-aids on (diversity correct) arms somehow fails to get the blood pumping. But why didn’t someone in Canberra get that?
Are Australia’s public servants “regular humans”? Read on to find out.
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