Keeping Up With the Kardashians is what initially bank rolled the family to reach billionaire status, but with the reality show now coming to an end with its 16th season, the family don’t need that income to keep them afloat.
Stream the latest season of Keeping Up With The Kardashians on Foxtel Now. Get your 10-day free trial. Sign up at foxtel.com.au
Between beauty lines, endorsements and their own respective businesses, the Kardashians have racked up a huge combined wealth, but how exactly?
While Kris Jenner can thank the reality show for kicking off her fortune, she makes most of her money from being a professional momager to her daughters.
10 per cent Of Everything Her Children Make
Ten per cent works out to be quite a lot, when you consider just how much each of her children make. Kim Kardashian is worth $900 million while Kylie Jenner is worth $1 billion.
Forbes reported that Kris Jenner “got paid an estimated $17 million by her daughter” Kylie in 2018 alone, thanks to Kylie Cosmetics.
When Coty bought a 51 per cent stake in the company back in 2019, Kris made $30 million.
Keeping Up With the Kardashians
The series began in 2007, and while the family has been negotiating deals with E! ever since, they agreed on an $80 million deal in 2015, signing another “below $100 million” deal in 2017. Speaking to Ellen, Kris revealed that “everybody gets paid pretty much equally, ’cause we all film a lot and we all work hard and we’ve created this show and this brand for the past decade. … Everybody’s happy.”
TMZ claims Kris took home an extra 10 per cent managing fee for the show—to the tune of $15 million.
Kris has repped everything from diamonds, to CBD tea, to toothbrushes.
Kris seemingly endorsed Fashion Nova when Kim admitted to turning down a $1 million deal with them.
Kris wasn’t left a huge amount of money after her divorce from Robert Kardashian. Kris opened up about how she was struggling for cash after their split, in 2018 saying: “I didn’t have anything. I went to the market one day and my credit card didn’t work. I had a market credit card and I’m like, ‘I can’t even buy a tomato.’”
However, TMZ reported that Kris and Caitlyn Jenner split up around $60 million in assets.
KRIS’ NET WORTH: $170 MILLION
Kim Kardashian has multiple businesses, endorsement deals and investments to her name, which is probably what landed her on the Billionaires List.
Each play an integral part of keeping up her wealth.
Keeping Up With the Kardashians
Showbiz Cheat Sheet claim that each family member earns around $930,000 per episode.
In an interview with My Guest Needs No Introduction with David Letterman, Kim said that “We would not be who we are today without Keeping Up with the Kardashians and that’s why we continue to share our lives.”
People reported in 2017 that the family collectively earn about $30 million per season.
In 2014, Kim launched her Kim Kardashian: Hollywood mobile game. Google play describes it as “a red carpet adventure” where you “create your own aspiring celebrity and rise to fame and fortune.” The app earned Kim $45 million during its first year.
In 2016, it landed on the front page of Forbes, reporting that her game had been downloaded 45 million times.
KKW Beauty & Fragrance
In 2017, Kim launched her own beauty and fragrance lines, KKW Beauty and KKW Fragrance.
The first ever line of KKW Beauty sold out in just two hours, which consisted of 300,000 contour kits, according to Forbes.
It made her over $14 million.
During 2018, Kim expanded the range of her products to include lipsticks, concealers and perfumes, before selling 20 per cent of the business to global beauty company, Coty, for $200 million.
Kim retains a 72 per cent stake in the company, which is valued at $500 million.
What was first named ‘Kimono’ has now become Skims, which “is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear”, according to their website. This business venture was launched by Kim in 2019, becoming an instant hit. According to ZoomInfo, the business has a revenue of $12 million.
Forbes estimated that Kim’s majority stake in Skims is worth approximately $225 million.
One of the most lucrative sources of income for some celebrities is social media.
Some influencers can be paid thousands, if not millions for each post.
When Kim Kardashian spoke to Ashley Graham’s Pretty Big Deal podcast in 2018, she hinted that she earned approximately $1 million on certain posts.
Hoppers HQ’s 2020 Instagram Rich List claims the sum is more likely to be around $858,000.
Kim holds shares in mega companies including Amazon, Netflix, Disney, Adidas, and Apple. These were gifted to her by soon to be ex-husband Kanye West in 2017. It is estimated from these shares that Kim has earned over $650,000.
Kim Kardashian flips real estate. TMZ reports that she and Kanye bought a Bel-Air mansion in 2013 for $9 million and sold it four years later for over $17 million, making a huge profit.
KIM’S NET WORTH: $1.4 BILLION
Most of Kylie Jenner’s wealth has come from her incredibly successful Kylie Cosmetics company.
At 21-years-old, Forbes declared her as the world’s youngest “self-made” billionaire. While an investigation soon discovered that the company exaggerated the profitability of the business, misleading Forbes, she was soon declared as not a billionaire. However, the business has still brought in a huge amount of cash for the young star.
Kylie responded to the backlash in an interview with Paper magazine, saying “The self-made thing is true.”
Kylie founded the business in 2015, claimed to have brought in $400 million in revenue in its first 18 months.
In November 2019, Kylie signed a deal to sell the majority stake in her company to Coty, for $600 million, valuing the company at $1.2 billion.
Forbes claimed that the company never made as much money as Kylie claimed, also saying that the business suffered during the Covid-10 pandemic.
Forbes claim that she has a true net worth of $900 million.
At the time, Kylie took to Twitter to slam Forbes’ report. “I thought this was a reputable site … all I see are a number of inaccurate statements and unproven assumptions lol. I’ve never asked for any title or tried to lie my way there EVER. period,” she tweeted, also questioning Forbes’ “proof” of the claim that tax returns “were likely forged.”
“I can name a list of 100 things more important right now than fixating on how much money I have,” she tweeted.
Life of Kylie spin-off
Along with earnings from Keeping Up With the Kardashian, which aired when Kylie was only nine, she got her own show in 2017. It is unknown how much the season made the young star.
Kendall + Kylie fashion line with PacSun
In 2013, when Kylie was 15, she and her sister Kendall launched their own clothing line.
Now, the brand is sold wholesale to 390 locations in the US, including Nordstrom, Topshop, Amazon, and Bloomingdale’s, and 975 worldwide.
Most of Kylie’s work with Kylie Cosmetics is promoted on social media.
“Social media is an amazing platform,” Kylie, who has more than 189 million followers on Instagram, told Forbes last year. “I have such easy access to my fans and my customers.”
Kylie also has very lucrative deals with Puma, Fashion Nova, SugarBearHear gummies and Adidas, which she endorses online.
In 2018, a report from social media insights firm D’Marie Analytics found that one single Instagram post by Kylie earned her $1 million in advertising.
Kylie’s World App
While it has since been shut down, Kylie Jenner made money from her personal app which was launched in 2015, making her $105,170 on its first day.
The app offered “an exclusive mix of free and premium paid content from Kylie’s world, bringing you closer to her than ever before,” according to its description.
By the end of 2018, Kylie announced she would stop posting to the app in 2019.
KYLIE’S NET WORTH: 700 MILLION
At the young age of 14, Kendall was signed up to Wilhelmina International modelling agency. During that time, she began modeling for Forever 21.
Although, Kendall’s big break came when she did a photo shoot for Teen Vogue. Soon after, she moved into runway work and additional magazine photo shoots.
Now, Kendall is one of the most sought after models, and in 2017, Forbes reported that she was the highest paid model in the world.
Deals with Estée Lauder, La Perla, Adidas, and more led to $22 million in earnings that year.
Kendall also makes her money through acting. In 2010, she had her acting debut in One Call: BlackLight. In 2012, she made an appearance in an episode of Hawaii Five-0. In 2013, Kendall was the voice actor for character on the show The High Fructose Adventures of Annoying Orange. After appearing in a few music videos, she appeared in the 2018 film Ocean’s Eight.
Kendall Jenner made her first big real estate acquisition in 2014, when she bought a condo in Westwood California for $1.3 million. She later sold it for $1.5 million in 2017.
In that same year, Kendall sold her Hollywood Hills home for $6.85 million. She gained around $350,000 from the sale after buying in 2016 from actors John Krasinski and Emily Blunt.
In 2011, Kendall created two nail lacquers for the Kardashian Kolors nail polish line by OPI, earning a combined profit with Kylie of $100,000.
Other ventures the sisters had included their 2013 Metal Haven by Kendall & Kylie jewellery collection with Mascal Mouawad’s Glamhouse, their 2014 shoe and handbag line for Nordstrom under Steve Madden’s Madden Girl line, The Kendall & Kylie Collection with PacSun in 2013, and the Kendall + Kylie Topshop collection which was launched in 2016. In In 2016 the sisters partnered with Glu Mobile to launch the Kendall and Kylie app, a spinoff of their older sister Kim’s app Kim Kardashian: Hollywood.
In 2017 Kendall was reportedly paid $250,000 to promote the infamous Fyre Festival that turned out to be a huge disaster. However, a typical sponsored post earned Kendall $100 – $150,000.
However, according to Hopper HQ’s 2019 Instagram Rich List, Kendall, earns $611,000 for posts on her account with 114 million followers.
KENDALL’S NET WORTH: 45 MILLION
Good American clothing line
Khloe started Good American clothing line in 2016. Her main focus was to offer a wide range of shapes and sizes for all body types.
The company sold $1 million of jeans on its first day.
According to Owler, Good American has an estimated value of $12.7 million.
Before Good American, Khloe ran a clothing line Dash with her sisters Kim and Kourtney from 2006 – 2018.
Tv producing & hosting
Khloe executive produced episodes of television including Keeping Up with the Kardashians, Rob & Chyna, Kocktails with Khloe, and Khloe and Lamar.
Khloe appeared as a host in 2009 on Fashion Police, and Chelsea Lately. She was also a judge on RuPaul’s Drag Race, The X-Factor and E! Live from the Red Carpet.
Along with the various spin-off shows that came from Keeping Up WIith the Kardashians, Khloe went on to host Revenge Body, which showed her help the average person lose weight.
Khloe made her acting debut in an episode of Law & Order: LA titled “Benedict Canyon.” She has also appeared in Real Husbands of Hollywood and Royal Pains.
The reality TV star is a published author. In 2015 Khloe wrote a book titled Strong Looks Better Naked, which became a New York Times bestseller.
Khloe earns an estimated $598,000 per sponsored Instagram post with a follower count of 96.6 million.
KHLOE’S NET WORTH: $50 MILLION
Kourtney Kardashian might have been the least enthused about filming Keeping Up With the Kardashians, but she was still paid equally to her sisters.
Kourtney’s lifestyle website Poosh is a pretty big money maker. The website offers advice via blog posts, however it’s best assets is Shop.Poosh.com.
Instead of the star posting a regular #sponcon on Instagram, she gets collaborates directly with brands to sell products through her own site. She then takes a cut of the profits.
According to Talent Resources CEO Michael Heller, Kourtney was earning up to $250,000 per Instagram post in 2017 when she had just 54.3 million followers. Now she has 126 million followers.
According to Elle Decor, Kourtney and her children live in a six-bedroom Calabasas mansion that she and her ex Scott Disick purchased for $8.5 million. It includes an elevator, a gym, and a massage room—and absolutely adds to her overall net worth.
KOURTNEY’S NET WORTH: $45 MILLION
Originally published as How the Kardashians make their money