Boeing (NYSE:BA) was readying the largest member of its 737 Max family for its maiden flight on Friday, a person familiar with the matter said, as the planemaker tries to close a sales gap with a competing Airbus jet.
The first voyage of the 737 Max 10, expected around 10 a.m. local time from the Seattle area, the person said, heralds months of testing and certification before it enters service in 2023.
In an unusual departure from the PR buzz surrounding first flights, the event was expected to be kept low-key as Boeing tries to recover from overlapping crises caused by the 20-month safety grounding of the Max and the global pandemic.
The plane maker’s 230-seat 737-10 is designed to close the gap between its 178-to-220-seat 737-9, and the 185-to-240-seat A321neo, which dominates the top end of the narrowbody jet market, worth some $3.5 trillion over 20 years.
However, the market opportunity for the 737 Max 10 is constrained by the jet’s range of 3,300 nm (6,100 km), which falls short of the A321neo’s 4,000 nm.
Boeing must also complete safety certification of the plane under a tougher regulatory climate following two fatal crashes of a smaller 737 Max version grounded the model for nearly two years – with a safety ban still in place in China.
Relatively slow sales of the 737 Max 10 and slightly smaller Max 9 have given Boeing a strategic headache, analysts say.
BA shares opened Friday down $1.09 to $238.13.